Lu Gold tops the e-Commerce website development industry in Nigeria and Africa. We have built numerous fully functional online stores and inventory platforms with varying features and functionality, and in diverse industries.
From start-ups to multinationals, we’ve taken companies from zero to nine-figure e-commerce turnover. Achievement of this kind of phenomenal growth requires stunningly beautiful and usable websites – and that is what we work with our clients to deliver.
Here are some important and recommended features for successful e-commerce websites. These are not exhaustive and your particular business may require unique requirements. Feel free to contact us to schedule a consultation.
Multiple Payment Options
Depending on business model, e-Commerce websites should have multiple payment options, making it easy for customers to complete their orders. Lu Gold has integrated different payment methods on websites including:
Pay on Delivery
Pay in Store
Online Payment (Interswitch WebPay, Quickteller, GTPay, VoguePay, Paga, DiamondPay, GlobalPay, Fidelity PayGate, etc.)
Whether customers are far or near, your e-commerce website should provide options on how they can get their orders. Lu Gold has integrated various delivery/shipping options such as:
Other customized shipping methods
Due to sensitive customer information often collected by e-commerce websites, security is an important issue. While most online payment service providers already provide secure card payment systems, your ecommerce website still requires security. Lu Gold has implemented various security systems on websites, including:
Daily Vulnerability Scans
Appealing Website Design
The way your e-Commerce website looks is important. A shabbily-designed online store will turn customers away. At Lu Gold, we pride ourselves in our ability to design aesthetically appealing, pixel-perfect e-Commerce websites. Visit our portfolio to see some past e-commerce projects.
Search Engine Friendly
Lu Gold is undoubtedly the trusted authority concerning Search Engine Optimization (SEO) in Nigeria. We have helped our clients reach (and remain) at the No. 1 position on the most influential search engine – Google – for keywords relating to their products and services.
User-friendly Navigation & Layout
For an online business to be successful, the website must be user-friendly. This is non-negotiable. At Lu Gold, we always design with User Experience (UX) in mind. The goal of eCommerce UX design is to give the website visitor a seamless, pleasurable shopping experience.
Mobile Friendly (Responsive)
A truly responsive website is one that adapts seamlessly to the screen sizes and resolutions of the viewing device (PCs, Tablets, Phones or e-Readers). This makes a website mobile-friendly and convenient for website visitors.
Visitor Statistics (Analytics)
At Lu Gold, we always integrate Google Analytics on websites we work on. This robust software gives our clients the ability to track and analyze detailed information about their website visitors. Through our integration of Google Analytics on an online store, our clients gain access to an enormous amount of information concerning the website’s visitors.
Effortless Management & Updates
The online stores we build come with a user-friendly content management system (CMS) which gives website and business administrators the ability to update the online store effortlessly. From updating product information to changing website graphics, the CMS makes it easy to keep the website up-to-date.
Point of Sale: This enables our clients to use their online store backend as PoS solutions for physical stores.
CRM Applications: We integrate off-the-shelf CRM applications to interface with online stores.
Live Chat: Ability to engage in real-time communication with website visitors.
Blog: Integration of a blog on eCommerce websites.
Newsletter: This enables website visitors to sign up for updates, promotions and deals, which they will receive via email.
Everything You Need to Create your Beautiful Working Website
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