Lu Gold has formed a partnership with Amatare Abiri to establish Cityclapr, a new brand built around premium car care and the experience that surrounds it.
Cityclapr's first concept, Wash, rethinks the car wash as a place drivers are happy to spend time in: premium care for the vehicle, a comfortable space for the customer, and a consistent standard at every visit.
Wash was designed from the start as a franchise, with the systems, training and brand needed to replicate it location by location.
Cityclapr brings Lu Gold into hospitality and consumer services, and opens a new line of growth built on repeat customers.